strategic
planning |
• account planning
• account management
• communication plans
|
• research
• brand development
• competitive analysis |
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| creative |
• print
• collateral
• direct mail
• packaging
|
• point-of-purchase
• logos / identity
• sales promotion
• trade shows and events |
| |
|
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| interactive |
• web sites
• video / multimedia
• microsites
• e-mail campaigns |
• performance analysis
• search engine optimization
• content development / management
|
| |
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| public relations |
• strategic planning
• internal communications
• external publicity
• event planning |
• media relations
• community relations
• issue / crisis management
|
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| media |
• strategic media planning
• target audience research
• media analysis
• media buying and negotiation |
• placement coordination
• added-value promotions
• post-buy analysis
• invoice reconciliation
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