But Wait. It Wasn't all PR. We Threw in a Few “Assists” on the Advertising Front as Well.

Our unfolding square invitation mailer set the theme for the open house, intriguing the press with several prestigious speakers, and enticing them with the promise of gourmet organic food and beverages.

Signage for the Open House carried relevant facts on geothermal, wind power and solar energy, as well as the harmful effects of pesticides. (Click on the image above to see it larger.)

We worked to help develop the look and feel of the Open House, designing centerpieces, agendas, tote bags and more to further underscore the “growing organic” theme.

We redid the existing Elzinga website, establishing a new URL – GardensAreEasy.com – for better SEO and easier memorability. In addition, we created a fresh new graphic look, added pages and rewrote many sections to target the message.