New to M&K …
Orchid Orthopedic Solutions, a worldwide leader in contract design and manufacturing of implants and instruments for the orthopedic, dental and cardiovascular markets. Orchid is made up of ten contract manufacturing divisions that, in combination, have been serving the orthopedic community for more than 75 years. Bringing our experience in the medical market to bear, M&K will be working with Orchid to integrate communications and build brand.

Advertising that's by the book. The Brand Book.
Or, as some would have it, the identity manual. When Parker Hannifin issued its new Brand Book in 2007, we wondered if its requirements would tie our hands creatively. However, judging by the internal reaction to our new ad campaign for Parker Aerospace Customer Support – Military, the answer is an unqualified absolutely not! But don’t take our word for it; you can see the ads and decide for yourself.

Toeing the (new) corporate line.
When Little Giant Pump Company was acquired by Franklin Electric last year, one thing was certain: change was a’comin! And it did, with a new name, a new strategic focus, and all kinds of new marketing materials. Keeping the integrity of the Little Giant brand while adapting it to the Franklin Electric communication standards was a challenge we took on with pleasure at M&K. Not to mention with some success!

To see the latest Little Giant look, click here.

Questions, Comments, Kudos?
Call Jerry McHale at 440-542-0800 ext. 230 or send him an e-mail. He'd love to hear from you.

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