Wretched Excess? Actually, Just the Opposite.

How do you position valves that offer greater safety over the market favorite? You focus on safety… plus!
The Point of Purchase we designed hits the idea of added safety head on by claiming that the Safety+PLUS Excess Flow Valves do seismic valves not one, but two better. That’s because the valves not only protect against gas line ruptures from earthquakes, they also protect against ruptures from other natural disasters and accidents, too. The new technology utilized by BrassCraft for the valves also offers other key benefits, all of which are detailed on the P.O.P.

Consisting of counter card, poster, banner and brochure, the P.O.P. sports bright, bold colors and eye-catching graphics found on the wall and counter to capture the attention of contractors entering the wholesaler showroom. An easy-to-understand brochure details the excess flow valve technology.

How did the wholesalers react to the program? Very positively. The Point of Purchase materials were produced as presented, and the valve is selling well. Proving that sometimes the smaller the niche you market to, the bigger your success. (click on the collage to see it larger)