New name, new focus for Parker Fluid System Connectors.
 When Parker's Brass Products Division recently changed its name to Fluid System Connectors Division, it created more than just new stationery. The name change signaled a whole new way to go to market – with more than a little help from McHale & Koepke.
The new name and new focus were precipitated by the acquisition of Legris SA of France, a $340 million leading manufacturer of fluid circuit components and systems for pneumatic, hydraulic and chemical processing applications.
Now bigger and broader, with a much stronger international presence, Parker Fluid System Connectors wanted a capabilities brochure that would showcase its new strengths. Our suggestion? A market-by-market approach that would allow the new entity to differentiate and distinguish.
Capabilities brochure:
We helped the new division set itself apart in four very distinct markets with one unified look that met the Parker brand standard. Market application photos, market trends, and stories about relevant products helped communicate Parker capabilities for each area.
Sample cases:
And we didn't forget the guys in the trenches. To support the distributors having to take a new approach to selling, we created sample cases for each market with key benefits and actual products that customers could handle. Accompanying each case was a brochure highlighting the advantages of the sample cases as tools that could be used to create more market opportunities.
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