Going international.
To showcase the fact that Franklin Electric's Little Giant® pumps are used to move water on 6 continents and in 62 countries, M&K chose to communicate the story in several international languages – specifically, pictures and arrows – with a little English thrown in as well.
The brochure uses arrows and directional words – like in, out, over, under, here, there, up and down – to emphasize how pumped water moves as well as the breadth and depth of Little Giant's market penetration around the world.
Individual spreads targeted specific usage categories, with application photos and listings, product shots and targeted sidebars rounding out Franklin Electric's Little Giant international story.
 The opening brochure spread supported the “Moving Water” theme and illustrated the company's reach by showing where Little Giant pumps are used.
 Little Giant is particularly well known for its condensate pumps. This spread details HVACR market applications and also focuses on the company's newest condensate pump, NXTGen™.
 Little Giant magnetic pumps are particularly well suited to water features, a growing market opportunity for contractors.
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