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Here’s what we did to help Parker Quick Coupling launch its new products.

We gave Parker distributors information in a memorable way.
1. We created an interactive launch kit with a working push-button to intrigue distributors and induce them to open the delivery box.
2. Inside the box, distributors found everything they needed to sell the new products.
3. We positioned the couplings as an easy way to get new business right on the cover of the binder.
4. We followed up the launch kit with a distributor e-blast.
We gave distributors the sales support they needed.
5. We designed an oversized introductory postcard for distributors to send to key customers.
6. We gave the new couplings their own web page on the Parker site.
7. We created an easy-to-carry sample kit for distributor sales people to take out on calls.
Distributor connections
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And we gave the company the results they were hoping for.
According to Toby Hoskins, Parker marketing research analyst, the response has been excellent. "We've gotten a great deal of interest in the sample cases. Distributors see them as key to getting out and selling the new couplings. We're getting numerous e-mails from distributors every day, and they're calling our 800-number as well. Plus debuting the products at the MDM West trade show generated the most leads we've ever had."

 

 
 
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