A leading global supplier of industrial water and wastewater treatment systems and services, Aquatech International has developed a proprietary process to help combined cycle coal plants be greener by eliminating contaminating discharge. Recognizing that the planet needed help in a hurry, our goal was to get their story out fast.
Recently completed for Franklin Electric, our new Little Giant® Grinder Pump video is now up on You Tube®. Originally undertaken in response to competitor videos on the site, ours adds a "delicious" twist to a video that graphically shows how well the Grinder pumps grinds. Check it out!
they did everything right. Research with the end user. A product with both performance and price advantages. A marketing strategy that utilized both online and offline advertising. An all-out push to woo Parker distributors. And a top-down team effort that let their ad agency do what ad agencies do best: get creative.